Ever wondered how the big companies make those mockup animations where a camera zooms in and out, and the phone rotates, typically at the end of an ad?
Here's an example from Apple:
Here’s how they are created: the company hires a 3D animation freelancer, who will then model a phone in Cinema 4D or Blender, and put your design inside, and then design some really cool animations.
You’re probably thinking, “okay, that sounds expensive.” Let’s just be honest: it’s not cheap: According to the book The Freelance Manifesto (here’s a free article quoting the book), new freelancers charge $350 per day, and experienced ones go well beyond the $2,000 mark for every day they spend in front of their motion designer monitors.
Even $350 per day is a bit beyond most budgets, especially if you’re a new grad putting together a portfolio. So what can you do?
Luckily, there’s a ton of people on Youtube ready to teach you how to do it, like in this tutorial from Dansky. You can also go all the way and teach yourself Blender, a powerful and free 3D animation app for both Mac and Windows. Here’s a great (and often hilarious) tutorial series from Blender Guru if you want to get started. It's a great skill to get!
While 3D certainly is a fun and useful skill, most of us don't have the time, money or patience for that learning curve. But good news, easier 3D modeling and animation is starting to appear. One of them is Rotato, but if you want to go just a step deeper and get your hands dirty with making 3D models, take a look at Spline, too.
Whichever route you take, have fun! 3D is a fun place to hang out.